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the man who loves rain

Jack Rose – the man who loves rain . . .

Jack Rose, founder of RainCatcher.

Many places in the world need the water right now – it’s literally a matter of life-and-death. If we bring our simple ways to catch and store and clean rainwater to Africa, India, China, South America, Indonesia, everywhere – millions of people worldwide will benefit today by not having to suffer and die from water borne diseases.Example: Current projects include two UN Farm Schools for 700 AIDS orphans in Western Kenya.

bio: I grew up along the coast of California with a mountain range, the Sierra Nevada, in my back yard – surfing, climbing, skiing – living in a place where every year, like clockwork, moisture would float in from the Pacific, hit the Sierra, and drop an abundance of rain and snow. These same mountains would later provide the model for my current work.

If I had to give myself a job description it would be: inventor/explorer/friend.

Jack Rose Design Studio — I design interesting houses in all the hideaway places up and down California. Having grown up in a dry climate, rain falling has always been alluring for me. While living on the north shore of Kauai I began catching and drinking rain. It was the best thing I had ever tasted. A couple years later, while living on the rainy Mendocino coast, I continued catching an abundance of delicious rain. So, one day, while enjoying a glass of water-from-heaven I suddenly realized that over a billion people around the world couldn’t participate in this daily ritual that I take for granted. As a designer I gave myself the challenge to come up with a simple, cheap way for all who are chronically thirsty to receive clean, safe drinking water direct from the sky. From that day on I dedicated my life to this purpose and goal:  H2O 4 Every 1.


The value of rain received, rather than rejected, is immeasurable.

Architecture, up until now, is based on the premise that “Water is the enemy” – we must shed it and get rid of it as fast as possible. Residential, commercial, industrial and municipal architects and planners all adhere to this belief.

At the same time, modern culture has been relentless in promoting this attitude. Turn to the weather on radio or TV and we are constantly told: “It’s going to be a bad day”. . . because there’s a chance of rain. And if it isn’t a bad day here we are shown all the places where it is going to be ‘miserable’, because of rain — Boston, Pittsburgh, Des Moines, you name it.

Generations have been taught to fear nature, to loathe the rain, to complain each time the garden gets watered. None of this rings true. As children we loved the rain. When we weren’t inside playing board games and making forts we were outside discovering new lakes where bean fields used to be — building Tom Sawyer rafts and having big adventures.

A primary function of our work is to sing praise and gratitude for weather — to instigate an attitude shift from “rain is bad, let’s get rid of it” to “rain is a blessing, let’s catch it and treasure it.” When enough of us do this, countless people around the world will experience a Reversal-of-Fortune.  Water is as precious a resource as oil. Instead of tossing it aside, one day we will collect it from the roofs of every home and business structure and put it to good use.

As everyone in Africa knows,  “WATER IS LIFE”. .  . and I work every day towards this ideal: H2O 4 Every 1 . . .

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